How to Make Money on TikTok: 15 Surefire Ways in 2023
Are you wondering how to make money on TikTok? you are not alone. Every person born before 2004 asks the same question.
However, making money on TikTok is mysterious and lucrative.
TikTokers with 100,000+ followers tend to earn $200 to $1,000 per month through the TikTok Creator Fund, while TikTokers with 1 million+ followers tend to earn $1,000 to $5,000 per month (or more). . A select few can earn anywhere from $100,000 to $250,000 per article (yes, you read that right - one article) when working with big brands.
How do people make money on TikTok? Well, in several ways - we will review 14 of them.
How to make money on TikTok in 2023
Many of these strategies can be implemented by companies, but others require you to make TikTok your business. For example, a brand can use TikTok ads to drive traffic to their e-commerce store, but they need to spend more of their time on TikTok to monetize exclusively through TikTok Creator Fund or become a brand ambassador.
Either you have a business promoting through TikTok or you are a TikTok company.
Without further ado, let's take a look at how you can make money on TikTok in 2023.
1. Sell products through TikTok Shopping
TikTok launched TikTok Shopping in 2021, allowing businesses to sell products directly on the platform — no more sending followers elsewhere to buy your wares. TikTok Shopping adds a Shopping tab to your profile that allows users to view products from your Shopify catalog. You can also feature your products with organic content to direct browsers to your store.
Do not be shy. Mention your product to your audience. Try not to get too excited, but also remember to raise your voice to your TikTok store every now and then.
2. Increase sales with TikTok ads
Use TikTok ads to drive traffic back to your website, your e-commerce store, or even your TikTok shopping tab. You can run display ads on Fed to promote your products, or get creative with TopView ads (full screen takeover) to grow your TikTok following - both of which can help you make money on the platform.
You can also use TikTok as a main resource for users to sign up for your email list or SMS campaigns. This technique can help your TikTok account show less sales and still be a great revenue engine.
Want to learn more about advertising on TikTok? Watch our free tutorials to get started on the platform.
3. Participation in affiliate programs
You don't need your own products and services to make money on TikTok. Instead, use affiliate marketing to link to other items and take a percentage of each sale when a user clicks and makes a purchase. This is it:
- Put an affiliate link on your profile - then get traffic from your organic views to click on that link.
- Redirect traffic to your Facebook, Twitter or Pinterest accounts, where you can place affiliate links more generously.
- Paste the coupon code and URL in your video description. Users have to copy/paste the link into their browser.
- Read more: The Ultimate Guide to Affiliate Marketing for Beginners
4. Promote songs
Get paid to add songs to your videos. Almost every video on TikTok has an accompanying background song that the creator can sync up and dance to — a value artists understand. If you have a large following and engagement, it will pay musicians to promote their music in your song.
They know if your video is viral, if their song is viral - which means more downloads, concert tickets, and merchandise.
If you are a musician (or an aspiring musician), you can use TikTok to promote your music. TikTok is a place to sing and dance, so it only makes sense to post your own beats on the platform.
5. Join the TikTok Creator Fund
The TikTok Creator Fund is a TikTok initiative that pays users to create engaging content. The more videos you share, the more TikTok pays you. TikTok wants users to keep going (to make money from ads), and they pay creators who help with that.
You need at least 100,000 video views in the last 30 days to join the Creator Fund. It's still a relatively new concept for TikTok, so expect to see the software grow and change over the coming months and years.
6. Post a sponsored post
Brands will pay you to showcase their products and services - this is known as sponsored content. You do not have to be a federal influencer to participate. Small brands will still pay big bucks to work with small influencers with strong, engaged communities — even if they're not huge (yet).
You can contact brands proactively or wait for them to reach you. If you have more than 100,000 followers and 100,000 video likes in the last 28 days, you can apply to join the TikTok Creator Marketplace, a platform that connects profitable brands with influential creators.
7. Be a brand ambassador
Brand ambassadors work similarly to Sponsored Content, but their assistance is long-term and not a one-time. As a Brand Ambassador, you may receive a fixed amount of video compensation and free products each week. year or month. The better your content performs, the better your brand ambassador deals.
Find the brand you like. Ideally, find a brand that will help you expand your network, and get the equipment (that you really like), make money, and have fun. Most companies have exclusive ambassador application pages on their websites, so research your favorite brands to see if they have attractive programs.
8. Start Patreon
Use your TikTok account to offer free content, but let your followers support you on Patreon to unlock premium content. maybe you can be:
- Take a look behind the scenes
- Exclusive content
- special time with you
- Live Chat and Hangouts
- Community visit
- general shout
Get Creative When you build a loyal following, they'll want everything you can get. However, take the time to make your Patreon content valuable and worthwhile — you don't want anyone signing up who will regret buying it.
9. Find new clients
TikTok can be a great platform to start a freelance or consulting business. Post engaging content to build your audience, then promote your services. The follower may need your help, or word of mouth may lead you to another customer.
If you create websites for a living, show off some of your projects on TikTok. If you are an email marketing consultant, post some great campaigns you have created.
With enough creativity, you can start any business (from plumbing to accounting to software) on TikTok. You just have to take some fun out of your personality - that's what TikTok is all about.
10. Building and selling TikTok accounts
Do you have a knack for building an audience quickly? Do it for a living
There are many creators and companies who want to get started on TikTok. If you can quickly build a TikTok follower, you will get a list of potential buyers.
Think of potential industries where you might want to buy a profitable TikTok account. You may have a hard time selling an account focused on cat GIFs (or maybe not)—however, a car-focused profile or account might sell faster.
Avoid making any of these accounts personal. You don't want followers to associate your face or name. Instead, focus your content on topical material. This can sometimes make it difficult to create an account, but that hasn't stopped someone like 23-year-old Rami Halon from making $120,000 on Instagram using the same method.
11. Work with influencers
You don't need a large number of followers to make money on TikTok - you can tap into the creative minds that have worked hard to build a loyal following. Connect with influencers to promote your TikTok account or sponsor your products.
A simple shout out from the right person can make or break your business. Remember when Elon Musk skyrocketed the value of Dogecoin by 600% in a week? This is an example of an influencer marketing situation.
Imagine if I did that on purpose.
12. Receive donations through Living Gifting
When you live on TikTok, your followers can send coin donations (which can be redeemed for cash). Create amazing live streams, attract huge audiences, and watch the coins roll in.
However, please note that unsolicited gifts are prohibited as per the TikTok Community Guidelines. The replacement should be natural and organic.
You need to have more than 1,000 followers (and you must be at least 16 years old) to live on TikTok, and you must be 18 years old to receive giveaway credits.
13. Fundraising through crowdfunding
People love to participate in crowdfunding - whether it's funding your project on Kickstarter or supporting a cause on GoFundMe. Global crowdfunding is expected to grow to $43.48 billion by 2028
And the success rates are not bad. The average success rate for crowdfunding campaigns is 22.4%, which isn't bad considering only 10% of startups are successful.
We recommend (if applicable) to launch a crowdfunding campaign related to the content of your TikTok account. It's bizarre when a horse-loving profile tries to raise money for a revolutionary new board game on Kickstarter. However, almost any brand can raise money for those in need. For example, even if your account focuses on syncing country music, no one will mistake your brand for trying to raise money for an orphanage.
14. Collect clues
If you are not considering a project or product, consider asking for advice. This is a great way to get your audience behind your account and keep your content flowing.
Collecting tips on TikTok is like opening a guitar case during a street party — or how Wikipedia asks for a donation every time you visit the site.
There are several platforms that can make this process quick and easy:
Venmo: Simply use your Venmo link, username, or QR code to visit someone's profile and donate.
Buy me a coffee: Buy me a coffee is an easy and fun way to get your audience to say thank you. You can use the platform to make a one-time donation or to get an ongoing membership.
Tipeee: Tipeee wins for being more user-friendly and offering quite a few features. You can create a page to display your profile, update your flippers, display awards, and engage the community.