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4 tips to create a successful campaign on TikTok 2022
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| tik tok ads |
Social networks have become one of the main means to create advertising campaigns, due to the fact that people spend more and more time on them. Therefore, whether browsing on Instagram, Facebook or Youtube, users are becoming more and more accustomed to receiving advertising. In these times it is important to differentiate yourself from the rest of your competitors, for example by using emerging platforms such as TikTok. Therefore, today I bring you 4 tips to create a successful campaign on TikTok.
Choose the right influencer for your brand
You must know your target very well in order to choose the right influencer to communicate your message. For example, if your audience is younger, you should choose an influencer who has the majority of his followers of that age and who is up to date with all the trends. On the other hand, if your product is aimed at an older or niche target, it is better to find influencers within the category. This way, choosing a specialist such as a foodie or travel blogger will give you more credibility with an adult audience.
Don't go by the number of followers only
While it is true that this is an indicator of an influencer's reach, it is more important for a campaign how many of their followers interact with their content. In the case of TikTok, it doesn't help much if an advertising video has 1 million views, if the public hasn't taken the time to like it or at least comment on it. Since these figures show that they really liked the content and how long they stayed watching and interacting with it.
Less is always more
Brands often place too many steps to participate in a contest or challenge and this discourages users from joining the challenge. Therefore, it is advisable to include one or two steps at the most so that the dynamics are replicated and have a greater reach. We suggest including among the steps to follow the brand's account or comment on something related to the video, thus ensuring traffic to the advertising account and generating engagement through comments. It is worth mentioning that TikTok's algorithm is very careful when suggesting videos on the ¨for you page¨, so ensuring comments in the first minutes after the video is launched will improve its visualizations.
Make your key message clear
A hashtag can be very useful when framing a message, sometimes people try to communicate different reasons with a single action and this confuses users. It is preferable to use a hashtag indicating the claim of the campaign, the key is that it is easy to remember and short so that it can be used by the public. An example of this is the case of Pantene, who generated the challenge #PeloQueArrasa from their Mexico account and achieved a large number of replicas of the trend.