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How to make money with Facebook in 7 different ways 2022
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| How to make money with Facebook |
Facebook has become the big social network, with more than 2.449 million users, and even grandparents have a Facebook profile.
As an entrepreneur, this means that you have a large audience to target with your service or product.
But not only that. Facebook allows you to launch highly targeted advertising, so you can attract the specific type of audience you want to target.
What if I tell you that in addition to all this you can also make money on Facebook? Yes, it is possible to make money with Facebook.
It's all about getting the most out of your presence on this social network. And in this article, I will tell you different ways to do it.
Requirements to monetize Facebook
To monetize on Facebook, you need to channel your actions through a page or group.
Facebook has what it calls Monetization Policies for Partners, in which it sets out the standards and rules it sets to allow publishers, creators, and third-party providers to use the monetization tools on Facebook.
These rules apply to all content on Facebook pages, events, and groups.
There are not a few basic rules and they cover different aspects.
So, listed, these are the Facebook rules focused on monetization by publishers and creators:
CREATE CONTENT ON A SUPPORTED SURFACE.
At the moment, monetization features are available for public content on Facebook Pages, Facebook Events, and Facebook Groups.
Content that is paid for on Facebook, but consumed on a third-party site, may be eligible for monetization.
Facebook profiles are not eligible for monetization of products and features.
RESIDE IN A SUPPORTED COUNTRY
To use monetization, you must reside in a country where the product or feature is available. If you move to an ineligible location or if Facebook changes product requirements, you may lose access to monetization.
COMPLY WITH COMMUNITY STANDARDS
These rules apply to all posts and interactions on Facebook and include rules against hate speech, speech that encourages violent acts, and sexualized content.
If publishers, creators, or third-party vendors have posted the content that violates its Community Standards, Facebook may deem them ineligible to use monetization or they may lose access to monetization.
FOLLOWING CONTENT MONETIZATION POLICIES
Monetized content must pass an additional level of rules beyond the Community Standards.
These additional rules are called Content Monetization Policies. They include tighter restrictions on the content itself and the format in which it is presented.
SHARING AUTHENTIC CONTENT
Will not admit people who post content that has been flagged as misinformation or fake news. Facebook will review it and will not accept that user or, if they have been previously admitted, but are caught at this point, they will remove the option to be able to monetize.
It will not accept users who share decoys or sensationalism.
SHARING ORIGINAL CONTENT
Users can only monetize content that they have created or participated in creating, or that directly shows who the creator, publisher, or third-party provider is.
Content that is not original or has been reproduced without significant changes (comments, parodies, content editing, etc.) cannot be monetized.
Content from affiliated entities distributed by third-party providers such as multi-channel networks or social media agencies may be considered original content.
MONETIZE AUTHENTIC INTERACTION
Likewise, they can only monetize content that is consumed by their authentic natural audience.
This means that under no circumstances can they engage in behaviors that artificially promote followers, views, or engagement (such as spamming).
Pages managed by a third-party provider, such as a multi-channel network, may share content from affiliated entities.
If Facebook detects fake interactions, including but not limited to likes, follows, and plays, it could remove those users' ability to monetize.
COMPLY WITH PAYMENT TERMS
It is necessary to comply with Facebook's rules regarding making and receiving payments, which it specifies in a section.
FOLLOW THE CONDITIONS FOR PAGES, GROUPS, AND EVENTS
The content published in each type of format must follow the specific conditions that Facebook sets for each one:
- - Page-specific conditions, including restrictions on content shared from outside posting.
- - Specific conditions for groups.
- - Specific conditions for events.
DEVELOPING AN ESTABLISHED PRESENCE
Facebook also warns that it will only admit authentic and consolidated presence on its platform.
And for this it sets certain conditions to verify it:
- To gain access to monetization features, your page must have a consolidated presence for at least 90 days.
- To gain access to in-stream ads, you also need to maintain a certain base of followers (Facebook followers).
COMPLY WITH ITS RULES FOR POLITICIANS AND GOVERNMENTS
Monetization features cannot be used by elected or appointed government officials currently in office who are subject to a code of ethics.
Nor can they be used by candidates, parties, or political committees that are subject to election or campaign finance rules.
Likewise, messages that are considered electoral propaganda under applicable law may not make use of the monetization functions.
However, in the United States, the branded content tool can be used on posts with branded content if the funding partner is authorized to run ads on social, election, or political topics.
CONNECT ONLY WITH ENTITIES THAT COMPLY WITH YOUR POLICIES
Creators, publishers, and third-party providers of monetized content, as well as those who have not joined a monetization product, may lose the option to monetize if an entity linked to it has violated these policies.
If you comply with all of them, you can go ahead and set up your monetization strategy.
Check that you can monetize Facebook with your fan page
Checking if your Facebook page is suitable for monetization is simple. Here are the steps you need to follow:
- 1 Log in to Creator Studio.
- 2 Click on the tab Monetization tab on the left.
- 3 Select the page you want to check.
- 4 Click Apply.
You will be taken to the monetization readiness checker, where you can view and review your status.
- Green: congratulations, your page is ready to generate revenue.
- Yellow: your site has some issues that may affect its ability to generate revenue.
- Red: major problems have been detected on your site. At this time, you cannot use it to generate revenue.
Is it green? Perfect! Let's move on.
Here are seven ideas you can put into action now to make money through Facebook.
7 ways to make money on Facebook
There are many options for making money online.
From making money with a blog to selling info products.
There are many ways to make money with Facebook. Here are the 7 main ones.
1. ADD ADS IN YOUR VIDEOS
In-stream ads help you make money by including short ads that play before, during, or after the video.
Facebook can identify natural breaks in the content automatically to place ads, or you can choose your placements.
Revenues are determined based on factors such as the number of video plays and who the advertisers are.
This option is suitable for:
- Longer videos
- Content suitable for advertisers
Requirements to be met:
In addition to meeting the Partner Monetization Policies, the page and content must meet a few more requirements to use ads
2. MENTION OTHER FACEBOOK ACCOUNTS
Collaborating with third-party brands is a way to earn extra.
Post content that highlights a business partner or showcases their influence to generate revenue.
Brands want to work with content creators and their audiences. To facilitate this collaboration and make it safer and more meaningful for both parties, Facebook has created the Brand Partnership Manager, a tool that allows creators and brands to find each other and connect.
3. SELL YOUR PRODUCTS OR SERVICES
Complete the information tab on your Facebook page reflecting the products and services you offer. And then you can move on to monetize them by selling them through the platform.
Here your work will be decisive, demonstrating day by day the value that your products, info products, and services provide, what you share, and carrying out content publishing actions in a systematic and planned way.
Sharing is the key to arousing interest and generating trust.
4. SELL AFFILIATE PRODUCTS OR SERVICES
Affiliate marketing is the online business model in which you sell other people's products and earn a commission per sale.
Just as you sell your products or services, you can also sell third-party products or services.
Likewise, as in the previous case, you must demonstrate that what you promulgate provides value and that you generate trust.
And keep in mind that this is a delicate point because you are, in a way, "marrying" a third-party product or service and you are encouraging its purchase within your community.
Make sure that this product or service deserves it, otherwise, you will be putting your credibility, the trust of your community, and, ultimately, your reputation at risk.
5. SENDING TRAFFIC TO YOUR WEBSITE WITH ADS
If you sell your products and/or services through your website, Facebook is a great platform to highlight those products and cause users to go to your website to learn more about them and end up buying.
A constant and planned presence, content created with care to arouse interest, and a good copy are the successful combination.
Again, it will be crucial that you provide value with the content you share.
6. CREATE SUBSCRIPTION GROUPS
You can finance your presence on Facebook by subscribing to the most interested followers, creating recurring micro-subscriptions, which you can configure yourself on the platform.
In addition, Facebook offers a series of resources to incentivize subscriptions, such as badges and rewards in the form of content and/or exclusive discounts.
7. PUBLISH ADS ON FACEBOOK ADS
Incentivizing your publications with an investment is to give them a boost to achieve reach and visibility and thus reach more people outside your circle of followers.
Keep in mind that Facebook Ads is a powerful tool in which you can plan your ads, targeting a segmented audience and thus hitting the target more effectively.
And it has become an advertising giant, with remarketing options so that you can take full advantage of it and combine the actions with the actions you carry out on your website.
Although in recent months the cost of Facebook ads has risen, in practice it is one of the most affordable options for digital advertising. And the effectiveness can compensate the investment.
Start making money with Facebook now
As you can see, Facebook can be an alternative to make money through the platform. Every little time more alternatives and resources emerge.
But, as a conclusion, I want to give you three tips that seem basic to me.
#1 Quality
First, whichever option you choose, make sure that the content you share is always of quality.
Users want quality content. If, in addition, you take into account that your goal may be to make money with it, it becomes a basic condition.
Create content that attracts. Take care of the texts, style, and formats.
#2 Help, contribute
Wanting to monetize on Facebook cannot be an empty goal; it is not about making money at all costs.
I've already told you, but I'll say it again: help people solve their problems, add value.
Building trust is a good sales strategy, I assure you.
#3 Relevance to your audience
Whether you're doing affiliate marketing or selling your products or services, you always have to think about your audience.
Your content has to be relevant to your audience, not anything goes.
Don't get lost on the path of trying to sell at all costs.
Follow these guidelines and get to work. Which option do you choose to sell on Facebook?